Sun No

Assistant Professor
Cultural Psychology


Sun No is a cultural psychologist who conducts research on the interplay of culture and identity. Specifically, her work examines how individuals with multiple cultural identities shift from one culturally preferred sense of self-construal to another depending on contextual or individual difference factors such as culture priming or belief in psychological essentialism. She currently has projects investigating the experiences of multiracial individuals and recent and established immigrants with multiple cultural identities. She teaches courses on Asian American psychology, cultural psychology, the psychology of immigration and acculturation, social psychology, and research methods.

  • BA: University of California at Berkeley
  • MA: University of Illinois at Urbana-Champaign
  • PhD: University of Illinois at Urbana Champaign

Selected publications

Hong, Y., Chao, M. M., & No, S. (2009). Dynamic interracial/intercultural processes: The role of lay theories of race. Journal of Personality, 77, 1283-1310.

No, S., Hong, Y., Liao, H., Lee, K., Wood, D. & Chao, M. M. (2008). Lay theory of race affects and moderates Asian Americans’ responses to American culture. Journal of Personality and Social Psychology, 95, 991-1004.

Hong, Y., Wan, C., No, S., & Chiu, C. (2007). Multicultural identities. In S. Kitayama & D. Cohen (Eds.), Handbook of Cultural Psychology (pp.323-345). Guilford Press.

Hong, Y, & No, S. (2005). Bicultural individuals’ representation of cultures and the self: Comparing first and later generation Asian Americans. In P.K. Oles & H. J. M. Hermans (Eds.) The Dialogical Self: Theory and Research (pp.61-70). Wydawnictwo KUL: Lublin.