Handout 2

Where do people go?

 

Basic Model for determining where people might go for goods and services.

 

  1. Given a flat open surface (figure 1) with no obstacles, where would you likely go for basic goods or services (i.e. milk, gas, bread)? Why?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  1. If the surface was changed (figure 2)due to a river passing through, how
    would your choices change?

 

 

 

  1. If you were to divide figure 1 into zones where customers should come to stores 1, 2, & 3, where would you place the boundaries? (Draw your suggested boundaries on figure 1.)

 

 

 

 

 

 

 

 

 

  1. Assuming that the river in figure 2 is not easily crossed, where would the boundaries for each store now be placed? (Draw your suggested boundaries on figure 2). The area serving each store in our simple models is called a trade area.

 

 

 

 

 

 

 

Higher Level Model: now let’s examine a model that has an assortment of products as well as the basic products we found in the basic model.

 

 

  1. Now look at the five stores and in pencil draw the likely boundaries for hinterlands that would likely represent your need for very basic products (figure 3).

 

 

 

 

 

 

 

 

 

  1. Now draw boundaries for figure 3 for products found only in larger stores 2 & 4. Assuming a flat uniform surface, will these boundaries change if a limited access freeway passes through the map in figure 3? Explain?