The World of Visual Art and Aesthetics:
Its Functions and Limitations

We set out to find a universal set of visual aesthetic qualities that apply to the creation of two-dimensional art. In the process we observed the various trends discovered by those that came before us, and gained an understanding of the use of aesthetics in real world situations such as advertising and art therapy. Although we have yet to know the absolute causes of certain visual aesthetic preferences, observations through neurological and evolutionary perspectives shed some light on the subject.


Table of Contents

Introduction : What is Aesthetics?
The Eye and the Visual World
Visual Perception
Visual Preferences
Advertising and the Visual Medium
Art Therapy
Conclusions and Limitations