Note: the logos on this page are for demonstration purposes only and not for use in online or print media. To acquire these logo images for your use, please contact Julie Hogan, Director of Creative Services.
The primary Macalester College logo consists of the shield and the wordmark. The two-color logo should only appear in MAC Blue and MAC Light Gray as shown and should only appear on a white background. The typography and the spatial relationship to the shield are predetermined and should not be altered.
There are three secondary versions of the logo that have been created to accommodate additional needs and spacing issues. The horizontal lock-up is a variation of the primary logo and is best used in situations where vertical space is limited or when a flush left positioning is preferred. The abbreviated lock-up is most frequently used in situations where space is limited or the logo is displayed at smaller sizes. The abbreviated wordmark is most often used within the tab logo (page 7) and is often accompanied by departmental or athletic descriptors.
The two-color secondary logos should only appear in MAC Blue and MAC Light Gray as shown and should only appear on a white background.
The tab logo is also used to brand the Athletics department and programs. The two-color athletics logo should only appear in MAC Blue and MAC Orange as shown and should only appear on a white background. The typography and the spatial relationship to the tabs is predetermined and should not be altered. The athletics logos have been created as horizontal and stacked lock-ups to accommodate flexibility for spatial needs. Reversed lock-ups are also available where the athletic descriptor is reversed from an MAC orange tab adjacent to the MAC tab.
There are three secondary marks that can be used to extend the Macalester brand. These logo badges provide greater flexibility and offer graphic variety when creating Macalester communications and materials. The badges can be used in a broad range of applications, from print to apparel to web and digital applications.