{"id":1019,"date":"2026-02-16T14:21:02","date_gmt":"2026-02-16T20:21:02","guid":{"rendered":"https:\/\/www.macalester.edu\/communications\/?page_id=1019"},"modified":"2026-02-16T14:29:19","modified_gmt":"2026-02-16T20:29:19","slug":"macalester-brand","status":"publish","type":"page","link":"https:\/\/www.macalester.edu\/communications\/macalester-brand\/","title":{"rendered":"Macalester&#8217;s Brand"},"content":{"rendered":"<section class=\"introduction block-container\" >\n    <div class=\"introduction__content\">\n    \t        \t<p class=\"introduction__copy\">Our brand is a reflection of who we are, our mission, what we do and how we do it. Consistent usage strengthens our brand and tells the world what it means to be a Scot.<\/p>\n    \t    <\/div>\n<\/section>\n\n<section class=\"card-group block-container three-col-txt card-group--3\" >\n            <div class=\"card-group__header-container\">\n            <div class=\"card-group__header-inner\">\n                <div class=\"base-lockup\">\n                                            <span class=\"base-lockup__label\">Tips, downloads, policies<\/span>\n                                                                <h2 class=\"base-lockup__heading\">Guidelines<\/h2>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"card-group__cards-container\">\n                    <article class=\"card-group__card\">\n                                                        <a\n                        href=\"https:\/\/www.macalester.edu\/communications\/macalester-brand\/logo-guidelines\/\"\n                        class=\"card-group__card-link\"\n                        target=\"_self\"\n                    >\n                        <img decoding=\"async\" class=\"card-group__card-image\" alt=\"\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/05\/mac-shield_badge_rgb-16_9-640x0-c-default.png\">\n                    <\/a>\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                    <a href=\"https:\/\/www.macalester.edu\/communications\/macalester-brand\/logo-guidelines\/\" target=\"_self\">\n                                                Logos\n                                                    <\/a>\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">View our logos and learn how to use them<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n                    <article class=\"card-group__card\">\n                                                        <a\n                        href=\"https:\/\/www.macalester.edu\/communications\/macalester-brand\/design-guidelines\/\"\n                        class=\"card-group__card-link\"\n                        target=\"_self\"\n                    >\n                        <img decoding=\"async\" class=\"card-group__card-image\" alt=\"\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/05\/Fonts-16-9-640x0-c-default.png\">\n                    <\/a>\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                    <a href=\"https:\/\/www.macalester.edu\/communications\/macalester-brand\/design-guidelines\/\" target=\"_self\">\n                                                Design\n                                                    <\/a>\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">The graphics that turn a design into a Macalester design<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n                    <article class=\"card-group__card\">\n                                                        <a\n                        href=\"https:\/\/www.macalester.edu\/communications\/macalester-brand\/materials\/\"\n                        class=\"card-group__card-link\"\n                        target=\"_self\"\n                    >\n                        <img decoding=\"async\" class=\"card-group__card-image\" alt=\"\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2024\/05\/SKYE_Macalester_Sec2_1c_LightBg-09-640x0-c-default.jpg\">\n                    <\/a>\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                    <a href=\"https:\/\/www.macalester.edu\/communications\/macalester-brand\/materials\/\" target=\"_self\">\n                                                Materials\n                                                    <\/a>\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">How to use the brand, from tips to templates to stationery<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n            <\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/05\/20250517_Commencement_008-1024x683.jpg\" alt=\"\" class=\"wp-image-1027\" srcset=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/05\/20250517_Commencement_008-1024x683.jpg 1024w,  https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/05\/20250517_Commencement_008-300x200.jpg 300w,  https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/05\/20250517_Commencement_008-768x512.jpg 768w,  https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/05\/20250517_Commencement_008-1536x1024.jpg 1536w,  https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/05\/20250517_Commencement_008-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<section class=\"callout-resource block-container callout-resource--inner\" >\n    <div class=\"callout-resource__inner\">\n        <div class=\"callout-resource__lockup-column\">\n            <div class=\"callout-resource__lockup\">\n                <div class=\"base-lockup\">\n\t\t    \t\t    \t\t\t<h2 class=\"base-lockup__heading\">Questions?<\/h2>\n\t\t    \t\t    \t\t\t<p class=\"base-lockup__copy\">Reach out to us to ask a question or schedule a meeting. We&#8217;re here to help.<\/p>\n\t\t                        \t\t<\/div>\n            <\/div>\n        <\/div>\n        <div class=\"callout-resource__content-column\">\n            <div class=\"callout-resource__contact\">\n                <span class=\"callout-resource__contact-header\">Contact<\/span>\n                <address class=\"callout-resource__contact-text\">\n                    <span>Communications and Marketing<\/span><br>\n                    Lampert Building\n                    \t\t                        \t<br>651-696-6203\n                                        \t\t    \t\t\t<br><a href=\"mailto:communications@macalester.edu\">communications@macalester.edu<\/a>\n\t\t    \t\t                    <\/address>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1019","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - 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