{"id":1065,"date":"2026-01-27T09:21:57","date_gmt":"2026-01-27T15:21:57","guid":{"rendered":"https:\/\/www.macalester.edu\/communications\/?page_id=1065"},"modified":"2026-01-27T09:22:38","modified_gmt":"2026-01-27T15:22:38","slug":"primary-logo","status":"publish","type":"page","link":"https:\/\/www.macalester.edu\/communications\/macalester-brand\/logo-guidelines\/primary-logo\/","title":{"rendered":"Primary Logo"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"364\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Screenshot-2025-06-02-at-100936 AM.png\" alt=\"Macalester's primary logo has a blue shield at the top with the college's wordmark written in gray below it.\" class=\"wp-image-1073\" srcset=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Screenshot-2025-06-02-at-100936%20AM.png 742w,  https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Screenshot-2025-06-02-at-100936%20AM-300x147.png 300w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/figure>\n\n\n<section class=\"introduction block-container\" >\n    <div class=\"introduction__content\">\n    \t        \t<p class=\"introduction__copy\">The primary Macalester College logo consists of the shield and the wordmark. The two-color logo should only appear in MAC Blue and MAC Light Gray as shown and should only appear on a white background. The typography and the spatial relationship to the shield are predetermined and should not be altered. <\/p>\n    \t    <\/div>\n<\/section>\n\n<section class=\"introduction block-container\" >\n    <div class=\"introduction__content\">\n    \t        \t<p class=\"introduction__copy\">The logos should be used exactly as specified, and should not be manipulated or altered. <\/p>\n    \t    <\/div>\n<\/section>\n\n<section class=\"callout-feature-text block-container\" >\n    <div class=\"callout-feature-text__inner\">\n        <div class=\"callout-feature-text__container\">\n            <div class=\"callout-feature-text__feature-wrapper\">\n                <div class=\"callout-feature-text__feature-card\">\n                    <div class=\"base-lockup\">\n                                                    <span class=\"base-lockup__label\">How to use Macalester&#8217;s primary logo<\/span>\n                                                                            <h2 class=\"base-lockup__heading\">Dos and Don&#8217;ts<\/h2>\n                                                                            <p class=\"base-lockup__copy\"><ul class=\"icon-list\">\r\n \t<li class=\"icon-do\" style=\"text-align: left;\"><strong>Do<\/strong>\u00a0give the logo the proper amount of clear space<\/li>\r\n \t<li class=\"icon-do\" style=\"text-align: left;\"><strong>Do<\/strong>\u00a0keep the logo in proportion<\/li>\r\n \t<li class=\"icon-do\" style=\"text-align: left;\"><strong>Do<\/strong> reverse the logo on a blue or orange background<\/li>\r\n<\/ul>\r\n<ul class=\"icon-list\">\r\n \t<li class=\"icon-dont\" style=\"text-align: left;\"><strong>DON&#8217;T<\/strong> put text or design elements too close to the logo OR on the logo, especially the shield<\/li>\r\n \t<li class=\"icon-dont\" style=\"text-align: left;\"><strong>DON&#8217;T<\/strong>\u00a0warp or stretch the logo<\/li>\r\n \t<li class=\"icon-dont\" style=\"text-align: left;\"><strong>DON&#8217;T<\/strong> alter any spacing.<\/li>\r\n<\/ul>\r\nYou must be a staff or faculty member to download logos. Students and third parties can request logos from Communications.\r\n\r\nI have read and accept the guidelines for use.<\/p>\n                                            <\/div>\n                                            <div class=\"callout-feature-text__ctas\">\n                                                            <a class=\"base-cta-primary\" href=\"https:\/\/macalester.mediavalet.com\/v5\/browse\/categories\/7534bc40-dfa4-4c66-8128-116209f4724a\" target=\"_self\">Download logos<\/a>\n                                                                                <\/div>\n                                     <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":1041,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1065","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - 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