{"id":1069,"date":"2026-01-27T09:27:00","date_gmt":"2026-01-27T15:27:00","guid":{"rendered":"https:\/\/www.macalester.edu\/communications\/?page_id=1069"},"modified":"2026-01-27T09:31:41","modified_gmt":"2026-01-27T15:31:41","slug":"secondary-logo","status":"publish","type":"page","link":"https:\/\/www.macalester.edu\/communications\/macalester-brand\/logo-guidelines\/secondary-logo\/","title":{"rendered":"Secondary Logo"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"188\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2026\/01\/mac-sec-horizontal-logo-spot.jpg\" alt=\"Macalester's secondary logo, the blue shield with Macalester's wordmark written in gray to its right.\" class=\"wp-image-1671\" srcset=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2026\/01\/mac-sec-horizontal-logo-spot.jpg 806w,  https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2026\/01\/mac-sec-horizontal-logo-spot-300x70.jpg 300w,  https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2026\/01\/mac-sec-horizontal-logo-spot-768x179.jpg 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/figure>\n\n\n<section class=\"introduction block-container\" >\n    <div class=\"introduction__content\">\n    \t        \t<p class=\"introduction__copy\">The horizontal lock-up is a variation of the primary logo and is best used in situations where vertical space is limited or when a flush left positioning is preferred. \r\n\r\nThe abbreviated lock-up is most frequently used in situations where space is limited or the logo is displayed at smaller sizes. <\/p>\n    \t        \t<p class=\"introduction__copy\">The two-color secondary logos should only appear in MAC Blue and MAC Light Gray as shown and should only appear on a white background.<\/p>\n    \t        \t<p class=\"introduction__copy\">The logos should be used exactly as specified, and should not be manipulated or altered.<\/p>\n    \t    <\/div>\n<\/section>\n\n<section class=\"callout-feature-text block-container\" >\n    <div class=\"callout-feature-text__inner\">\n        <div class=\"callout-feature-text__container\">\n            <div class=\"callout-feature-text__feature-wrapper\">\n                <div class=\"callout-feature-text__feature-card\">\n                    <div class=\"base-lockup\">\n                                                                            <h2 class=\"base-lockup__heading\">Dos and Don&#8217;ts<\/h2>\n                                                                            <p class=\"base-lockup__copy\"><ul class=\"icon-list\">\r\n \t<li class=\"icon-do\" style=\"text-align: left\"><strong>Do<\/strong>\u00a0give the logo the proper amount of clear space<\/li>\r\n \t<li class=\"icon-do\" style=\"text-align: left\"><strong>Do<\/strong>\u00a0keep the logo in proportion<\/li>\r\n \t<li class=\"icon-do\" style=\"text-align: left\"><strong>Do<\/strong> reverse the logo on a blue or orange background<\/li>\r\n<\/ul>\r\n<ul class=\"icon-list\">\r\n \t<li class=\"icon-dont\" style=\"text-align: left\"><strong>DON&#8217;T<\/strong> put text or design elements too close to the logo or on the logo<\/li>\r\n \t<li class=\"icon-dont\" style=\"text-align: left\"><strong>DON&#8217;T<\/strong>\u00a0warp or stretch the logo<\/li>\r\n<\/ul>\r\n\r\n<p>You must be a staff or faculty member to download logos. Students and third parties can request logos from Communications. I have read and accept the guidelines for use.<\/p><\/p>\n                                            <\/div>\n                                            <div class=\"callout-feature-text__ctas\">\n                                                            <a class=\"base-cta-primary\" href=\"https:\/\/macalester.mediavalet.com\/v5\/browse\/categories\/7534bc40-dfa4-4c66-8128-116209f4724a\" target=\"_self\">Download logos<\/a>\n                                                                                <\/div>\n                                     <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":1041,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1069","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - 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