{"id":1087,"date":"2026-01-27T09:37:45","date_gmt":"2026-01-27T15:37:45","guid":{"rendered":"https:\/\/www.macalester.edu\/communications\/?page_id=1087"},"modified":"2026-01-27T09:38:16","modified_gmt":"2026-01-27T15:38:16","slug":"macalesters-shield","status":"publish","type":"page","link":"https:\/\/www.macalester.edu\/communications\/macalester-brand\/logo-guidelines\/macalesters-shield\/","title":{"rendered":"Macalester&#8217;s Shield"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"240\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Screenshot-2025-06-02-at-101628 AM.png\" alt=\"Shield logo in Macalester blue\" class=\"wp-image-1079\"\/><\/figure>\n\n\n<section class=\"introduction block-container\" >\n    <div class=\"introduction__content\">\n    \t        \t<p class=\"introduction__copy\">In addition to being the graphic symbol within the logo lock-ups, the shield symbol can also be used as independent graphic separate from the wordmark. The shield is an extension of the identity and should be used to support the brand. It is typically used in two ways: as an enlarged background graphic or as a super-graphic. \r\n<\/p>\n    \t        \t<p class=\"introduction__copy\">The primary shield color is MAC Blue or reversed to white from MAC Blue or other brand colors. It can also be used in black and MAC gray. <\/p>\n    \t        \t<p class=\"introduction__copy\">When using the shield as a super-graphic, it is typically oversized in scale, and bleeds off the edges of the page surface or design element.\r\n\r\nIt is important that the scale isn\u2019t so large that the basic shape and qualities of the shield are unclear. It is acceptable to crop off (or into) two of the four sides. Do not crop more than two edges on any execution.<\/p>\n    \t    <\/div>\n<\/section>\n\n<section class=\"card-group block-container three-col-txt card-group--3\" >\n            <div class=\"card-group__header-container\">\n            <div class=\"card-group__header-inner\">\n                <div class=\"base-lockup\">\n                                                                <h2 class=\"base-lockup__heading\">Cropping the super-graphic symbol<\/h2>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"card-group__cards-container\">\n                    <article class=\"card-group__card\">\n                                                            <img decoding=\"async\" class=\"card-group__card-image card-group__card-image-nolink\" alt=\"Shield with the edges grayed out, as if they were cropped.\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Shield-Fullcrop-640x0-c-default.png\">\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                Acceptable Shield Cropping Range\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\"> Note: Do not crop into both the left and right edges at the same time. This shows you where to crop when you crop. <\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n                    <article class=\"card-group__card\">\n                                                            <img decoding=\"async\" class=\"card-group__card-image card-group__card-image-nolink\" alt=\"White shield on a navy blue background with the bottom and right edges cropped off.\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Shield-twocrop-640x0-c-default.png\">\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                Acceptable\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">The Shield can crop off two edges (i.e.,left)<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n                    <article class=\"card-group__card\">\n                                                            <img decoding=\"async\" class=\"card-group__card-image card-group__card-image-nolink\" alt=\"White shield on a blue background with the left edge cut off.\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Shield-Onecrop2-640x0-c-default.png\">\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                Acceptable\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">The shield can be cropped on one side<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n                    <article class=\"card-group__card\">\n                                                            <img decoding=\"async\" class=\"card-group__card-image card-group__card-image-nolink\" alt=\"White shield on a blue background with the top, left, and bottom edges cut off. There is a red X in the middle to emphasize that this placement is not allowed.\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Shield-no-3sides2-640x0-c-default.png\">\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                Unacceptable\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">DO NOT crop into three sides of the shield at the same time (i.e., top, left and bottom)<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n                    <article class=\"card-group__card\">\n                                                            <img decoding=\"async\" class=\"card-group__card-image card-group__card-image-nolink\" alt=\"White shield on blue background with the bottom third cropped off.\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Shield-No-croppingrange2-640x0-c-default.png\">\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                Unacceptable\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">DO NOT crop beyond the acceptable cropping range (i.e., bottom)<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n                    <article class=\"card-group__card\">\n                                                            <img decoding=\"async\" class=\"card-group__card-image card-group__card-image-nolink\" alt=\"White shield on blue background with small blue fragments left in between the lines of the shield. There is a red X over the image to emphasize that this is not allowed.\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2025\/06\/Shield-No-Fragments3-640x0-c-default.png\">\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                Unacceptable\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">DO NOT crop into the shield in a way that leaves small fragments of the shield<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n            <\/div>\n<\/section>\n\n\n\n<section class=\"alert-box block-container\" >\n    <div class=\"alert-box__container\">\n        <div class=\"alert-box__content\">\n                <div class=\"alert-box__card\">\n                    <div class=\"alert-box__card-container\" >\n                        <div class=\"alert-box__card-inner\">\n                            <div class=\"alert-box__card-inner-content\">\n                                <h3 class=\"alert-box__card-heading\">Request the shield<\/h3>\n                                <p class=\"alert-box__card-copy\">Contact the Communications and Marketing team for a shield super graphic.<\/p>\n                                <div class=\"alert-box__card-cta\">\n                                   <a href=\"mailto:communications@macalester.edu\" target=\"_self\"> Email Communications<\/a>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":1041,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1087","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":4,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1087\/revisions"}],"predecessor-version":[{"id":1679,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1087\/revisions\/1679"}],"up":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1041"}],"wp:attachment":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/media?parent=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}