{"id":563,"date":"2024-05-13T10:09:57","date_gmt":"2024-05-13T15:09:57","guid":{"rendered":"https:\/\/www.macalester.edu\/communications\/?page_id=563"},"modified":"2026-03-30T08:18:17","modified_gmt":"2026-03-30T13:18:17","slug":"athletics-identity","status":"publish","type":"page","link":"https:\/\/www.macalester.edu\/communications\/macalester-brand\/athletics-identity\/","title":{"rendered":"Athletics Guidelines"},"content":{"rendered":"
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Our athletics program follows that same ethos as the college brand. Clever, inviting, eclectic, and purposeful. We think the mascot for the Scots, a Highland Cow, is all of those things. It\u2019s a hardy breed of cattle from Scotland that\u2019s able to withstand extreme weather. It\u2019s known for being fiercely loyal to its herd, called a fold. And, its coat is orange. It couldn’t fit the persona of a Scot better.<\/p>\n \t <\/div>\n<\/section>\n\n

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\n\t\t\t \t\t\t Using the athletic marks<\/span>\n\t\t\t \t\t\t \t\t\t

Reach out<\/h2>\n\t\t\t \t\t\t \t\t\t

Email communications@macalester.edu<\/a> to learn if using these marks makes sense for your project. As a general rule, the mascot is meant to symbolize student life and community at Macalester.<\/p>\n\t\t\t \t\t\t \t\t\t

\n\t\t\t Reach out <\/a>\n\t\t\t <\/div>\n\t\t\t \t\t\t<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
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\n Guidelines<\/span>\n

Athletic Marks<\/h2>\n

Athletic wordmarks and athletic core marks can be combined in a variety of ways. But, the\r\nMacalester shield should never be combined with any athletic marks.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Core Marks<\/h2>\n <\/div>\n <\/div>\n
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\n \"Coo\n <\/div>\n
\n Called Coo Face, this can produced in full color, all orange, all navy, or in black as well as reversed in white.\n
\n <\/div> \n <\/div>\n <\/div>\n
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\n \"Coo\n <\/div>\n
\n The full body Coo can be rendered in full color, all orange, all navy, all black or reversed in white.\n
\n <\/div> \n <\/div>\n <\/div>\n
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\n \"\"\n <\/div>\n
\n The Macalester “M” can be created in full color, all orange, all navy, black and reversed.\n
\n <\/div> \n <\/div>\n <\/div>\n
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\n \"\"\n <\/div>\n
\n Silhouette Coo\n
\n <\/div> \n <\/div>\n <\/div>\n
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\n \"\"\n <\/div>\n
\n Illustrated Coo. Illustrations can be customized.\n
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Wordmarks<\/h2>\n

Wordmarks can be created in Macalester’s branded colors as well as reversed. These wordmarks should never be combined with the Macalester shield.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Available in all primary Mac colors as well as reversed and outlined. This wordmark should never be combined with the Macalester shield.<\/p>\n \n \n <\/div>\n <\/article> \n

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Available in all primary Mac colors as well as reversed and outlined. This wordmark should never be combined with the Macalester shield.<\/p>\n \n \n <\/div>\n <\/article> \n

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Available in all primary Mac colors as well as reversed and outlined. This wordmark should never be combined with the Macalester shield.<\/p>\n \n \n <\/div>\n <\/article> \n

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This wordmark is a hand drawn font and cannot be replicated to use other words.<\/p>\n \n \n <\/div>\n <\/article> \n <\/div>\n<\/section>\n\n\n

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\n\t\t\t \t\t\t Why a cow?<\/span>\n\t\t\t \t\t\t \t\t\t

About Highland Cattle<\/h2>\n\t\t\t \t\t\t \t\t\t

Known as Hairy Coos, Heilan Coo, or Highland Cattle, our new mascot has many traits that make it a perfect symbol for the Scots.\r\n\r\nThey are known for their distinctive horns\u2014which both males and females have. Horns can span four feet across on a full grown male.\r\n\r\nThey have wooly orange coats, which helps them withstand extreme weather conditions in the Scottish Highlands. \r\n\r\nThough they are considered even tempered animals, they are fierce when it comes to protecting their herd, called a fold. \r\n\r\nThese hardy animals have the ability to thrive in poor pastures that other cattle would surely die in.\r\n\r\nThe first herd book was created in 1885, which is also the first year Macalester held graduation. \r\n\r\nThey are native to Scotland but can now be found all over the world.<\/p>\n\t\t\t \t\t\t \t\t\t<\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":591,"parent":1019,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-563","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/comments?post=563"}],"version-history":[{"count":24,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/563\/revisions"}],"predecessor-version":[{"id":1945,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/563\/revisions\/1945"}],"up":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/media\/591"}],"wp:attachment":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/media?parent=563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}