{"id":901,"date":"2026-01-27T16:46:10","date_gmt":"2026-01-27T22:46:10","guid":{"rendered":"https:\/\/www.macalester.edu\/communications\/?page_id=901"},"modified":"2026-02-16T14:33:11","modified_gmt":"2026-02-16T20:33:11","slug":"design-guidelines","status":"publish","type":"page","link":"https:\/\/www.macalester.edu\/communications\/macalester-brand\/design-guidelines\/","title":{"rendered":"Design Guidelines"},"content":{"rendered":"<section class=\"introduction block-container\" >\n    <div class=\"introduction__content\">\n    \t        \t<p class=\"introduction__copy\">What makes a design, a Macalester design?<\/p>\n    \t        \t<p class=\"introduction__copy\">Combing words and visuals together well makes Macalester stand out. Good design helps people understand a message or concept. It\u2019s exciting, engaging, and unique. It\u2019s what sets us apart.<\/p>\n    \t    <\/div>\n<\/section>\n\n<section class=\"card-group block-container three-col-txt card-group--3\" >\n        <div class=\"card-group__cards-container\">\n                    <article class=\"card-group__card\">\n                                                        <a\n                        href=\"https:\/\/www.macalester.edu\/communications\/visual-identity\/colors\/\"\n                        class=\"card-group__card-link\"\n                        target=\"_self\"\n                    >\n                        <img decoding=\"async\" class=\"card-group__card-image\" alt=\"Swatches of Macalester's primary palette of colors: blue, light gray, white, orange, gray, and black.\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2026\/01\/Colors-640x0-c-default.png\">\n                    <\/a>\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                    <a href=\"https:\/\/www.macalester.edu\/communications\/visual-identity\/colors\/\" target=\"_self\">\n                                                Color\n                                                    <\/a>\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">Consistent use of color helps with brand recognition across a variety of communication channels.<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n                    <article class=\"card-group__card\">\n                                                        <a\n                        href=\"https:\/\/www.macalester.edu\/communications\/visual-identity\/fonts\/\"\n                        class=\"card-group__card-link\"\n                        target=\"_self\"\n                    >\n                        <img decoding=\"async\" class=\"card-group__card-image\" alt=\"Newslab font\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2021\/03\/newslab-640x0-c-default.png\">\n                    <\/a>\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                    <a href=\"https:\/\/www.macalester.edu\/communications\/visual-identity\/fonts\/\" target=\"_self\">\n                                                Fonts\n                                                    <\/a>\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">A typeface should simply serve the message you\u2019re delivering, not call attention to itself. Our fonts are both forward leaning but also use classic elements like serifs.<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n                    <article class=\"card-group__card\">\n                                                        <a\n                        href=\"https:\/\/www.macalester.edu\/communications\/?page_id=1287\/\"\n                        class=\"card-group__card-link\"\n                        target=\"_self\"\n                    >\n                        <img decoding=\"async\" class=\"card-group__card-image\" alt=\"A group of four students walk on the sidewalk past a brick sign that says Macalester College\" src=\"https:\/\/www.macalester.edu\/communications\/wp-content\/uploads\/sites\/238\/2026\/01\/20231019_mac_0748-640x0-c-default.jpg\">\n                    <\/a>\n                                                    <div class=\"card-group__card-inner\">\n                                            <h3 class=\"card-group__card-headline\">\n                                                    <a href=\"https:\/\/www.macalester.edu\/communications\/?page_id=1287\/\" target=\"_self\">\n                                                Photography and Videography\n                                                    <\/a>\n                         \n                        <\/h3>\n                                                                <p class=\"card-group__card-copy\">It&#8217;s more than just hitting a button. Photography and videography capture the life of the college.<\/p>\n                    \n                                                            \n                <\/div>\n            <\/article>    \n            <\/div>\n<\/section>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":1019,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-901","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":31,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/901\/revisions"}],"predecessor-version":[{"id":1899,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/901\/revisions\/1899"}],"up":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1019"}],"wp:attachment":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/media?parent=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}