Administrative Offices President's Planning Portfolio Macalester College

--- Introduction --- The Basics --- Civic Engagement --- Urban Opportunities --- Academic Quality ---
--- Multicultural Organization --- Strategic Use of Resources --- Communications --- Key Investments ---


Communicate Macalester's distinctive strengths and outlook more effectively to assist in recruiting outstanding students, faculty and staff and in attracting the resources we need to advance our mission.


  1. Advertisements placed in New York Times portraying aspects of Mac's identity, specifically international education, civic engagement and role of liberal arts colleges
  2. Development of improved information on post-graduation destinations and achievements of graduates
Work in progress
  1. Conduct market research on image and perceptions of Macalester among prospective students and families, 2003-2004
Future plans
  1. Develop a plan and devote resources to a broad, sustained marketing effort to increase awareness of the strengths and unique qualities of a Macalester education
Next: Key investments

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Macalester College · 1600 Grand Avenue, St. Paul, MN 55105 · 651-696-6000