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Logo Guidelines

Macalester’s logo should be your starting point when creating communication materials. The logo system is the common thread throughout our communications. Consistent, thoughtful usage builds our college’s name and reputation. Our logo may not be manipulated in any way. We all share a stake in helping Macalester’s brand remain consistent so that it can become a widely recognized symbol.

Guidelines and Download Links

You will need Macalester login credentials in order to download logos.

Secondary Logo

The horizontal lock-up is a variation of the primary logo and is best used in situations where vertical space is limited or when a flush left positioning is preferred.

Blue Macalester Shield

Macalester’s Shield

The shield is an extension of the identity and should be used to support the brand. It is typically used in two ways: as an enlarged background graphic or as a super-graphic.


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