"Media Engagement: Playing the Game"
Friday, Feb. 12, 2021
noon - 1 p.m.
Please join us for a discussion on “Media Engagement: Playing the Game.” Most frustrations with the media – the inaccessibility, some reporters’ lack of comprehensive knowledge, the feeling of being “burned” – can be attributed to cultural misunderstanding. In order to play the media game effectively, it is useful to have a sense of what journalists are looking for and the constraints in which they operate. The goal of this session is to discuss broad strategies for working with the media to ensure positive outcomes and to review the various types of media engagement, from the less time-consuming (becoming a source) to the most (op-eds). Please join Joe Linstroth, Macalester’s media relations director, for this first in a three-part series of workshops designed to offer strategies and tips that can help you achieve your goals as a public impact scholar. Each will build off of each other but attendance at all three is not required to get something out of them. If you would like, you can subscribe to the Serie Center Events Google Calendar and add events of interest to your own calendar. An email with the link to join the event will be sent via cst-news.