Available in all primary Mac colors as well as reversed and outlined. This wordmark should never be combined with the Macalester shield.
Athletics Identity
Our athletics program follows that same ethos as the college brand. Clever, inviting, eclectic, and purposeful. We think the mascot for the Scots, a Highland Cow, is all of those things. It’s a hardy bred of cattle from Scotland that’s able to withstand extreme weather. It’s known for being fiercely loyal to its herd, called a fold. And, it’s coat is orange. It couldn’t fit the persona of a Scot better.
Guidelines
Athletic Marks
Athletic wordmarks and athletic core marks can be combined in a variety of ways. But, the Macalester shield should never be combined with any athletic marks.
Core Marks
Called Coo Face, this can produced in full color, all orange, all navy, or in black as well as reversed in white.
The full body Coo can be rendered in full color, all orange, all navy, all black or reversed in white.
The Macalester “M” can be created in full color, all orange, all navy, black and reversed.
Silhouette Coo
Illustrated Coo. Illustrations can be customized.
Wordmarks
Wordmarks can be created in Macalester’s branded colors as well as reversed. These wordmarks should never be combined with the Macalester shield.
Available in all primary Mac colors as well as reversed and outlined. This wordmark should never be combined with the Macalester shield.
Available in all primary Mac colors as well as reversed and outlined. This wordmark should never be combined with the Macalester shield.
This wordmark is a hand drawn font and cannot be replicated to use other words.
Why a cow?
About Highland Cattle
Known as Hairy Coos, Heilan Coo, or Highland Cattle, our new mascot has many traits that make it a perfect symbol for the Scots. They are known for their distinctive horns—which both males and females have. Horns can span four feet across on a full grown male. They have wooly orange coats, which helps them withstand extreme weather conditions in the Scottish Highlands. Though they are considered even tempered animals, they are fierce when it comes to protecting their herd, called a fold. These hardy animals have the ability to thrive in poor pastures that other cattle would surely die in. The first herd book was created in 1885, which is also the first year Macalester held graduation. They are native to Scotland but can now be found all over the world.