Color
Consistent use of color helps with brand recognition across a variety of communication channels.
Design Guidelines
What makes a design, a Macalester design?
Combing words and visuals together well makes Macalester stand out. Good design helps people understand a message or concept. It’s exciting, engaging, and unique. It’s what sets us apart.
Fonts
A typeface should simply serve the message you’re delivering, not call attention to itself. Our fonts are both forward leaning but also use classic elements like serifs.
Photography and Videography
It’s more than just hitting a button. Photography and videography capture the life of the college.